Prof. Dr. Michael Kleinjohann

 

  • born 30.5.1959
  • Professor for Marketing & Communications at International School of Management, University of Applied Sciences Hamburg
  • International Experience as Manager and Consultant in Poland, Croatia, Hungary, France, Netherlands, Belgium, Switzerland
  • Longtime Manager as CEO, Managing Director, Member of the Board and Publishing Director in the Media Industry
  • Succesful Publisher of Digital Travel Portals www.cadzand-online.de, www.breskens-online.de, www.seelaendisch-flandern.de
  • Founder of freshmademedia – Agency for consulting & publishing

Curriculum Vitae


Management Practice


TRAVEL HOUSE MEDIA GmbH

2014 – 2015

Munich, Germany

CEO Content, Marketing & Communications

inter alia Travel Guides and Books (MERIAN-, POLYGLOTT, ADAC, MICHELIN)


Motor-Presse (Schweiz) AG

2010 – 2014

Volketswil/Zürich; Switzerland

CEO/Managing Director

inter alia Car Magazines, Motorsport Newspaper, Motorbike Magazines (auto-illustrierte, TÖFF, MOTORSPORT aktuell)


Verlagsgruppe Milchstrasse/Hubert Burda Media

2000 – 2007

Hamburg, Germany

Member of the Board, Publishing Director

inter alia TV Guides, Cinema Magazin (TV SPIELFILM, TV TODAY, CINEMA)


PRINZ Kommunikations GmbH

1995 – 2000

Hamburg, Germany

CEO

12 Monthly City Guides PRINZ


Wydawnictwo H. Bauer

1995 – 1998

Warsaw, Poland

CEO

inter alia TV Guides, Women Magazines, Food Magazines, Youth Magazines (Tele Tydzien, TINA, BRAVO, Swiat Kobiety)


Motor-Presse Stuttgart

1987 – 1995

Stuttgart, Germany

Publishing Director, Head of Advertising Sales

inter alia Car Magazines, Motorcaravaning Magazines, Oldtimer Magazine (promobil, CARAVANING, Motor KLASSIK, mot)


PHILIPPKA-Verlag

1985 – 1986

Münster, Germany

Assistant to the Publisher

Sports Magazines (b2b, b2c)(Volleyball Magazin, Handball-Magazin, Deutscher Tischtennis Sport)


Delius Klasing Verlag

1981 – 1987

Bielefeld/München; Germany

Free Editor and Photographer

SURF magazin



Academic Science


Professor Marketing & Communications
Head of academic programm Marketing & Communications, Tourism & Event-Management Campus Hamburg

Marketing Departement
International School of Management ISM, Hamburg

Since 1. März 2017


Lecturer at Universities of Applied Sciences for

Media- and Communicationsmanagement
Hochschule Fresenius, Media School, Hamburg

 

Communication & Mediamanagement
BiTS – Die Unternehmer-Hochschule, Hamburg

SS 16 – WS 16/17


Professor Mediamanagement/
Head of academic program Mediamanagement Campus Hamburg
MHMK – Hochschule für Medien und Kommunikation, Hamburg

WS 2007/2008 – WS 2010/2011

  • Thematic priorities: Journalism, Mediasystems, International Media Economy, Market and Media Research, Media Ethics
  • Management of academic program: Public Relations- and Communication Management, Sport- and Eventmanagement, Crossmedia- and Online Management, Brand Communikation and Advertising Management, Music Management

Westfälische Wilhelms Universität Münster

1986

Münster, Germany

Dissertation (Dr. phil.)  „Sportmagazines in Germany: Inventory – Typology – Themes – Audience. Theoretical-empirical Analysis.“


Westfälische Wilhelms Universität Münster

1980 – 1987

Münster, Germany

Study of Science of Communication, History and History of Art



Academic Publications


  • Articles about „Mediasystem“, „Corporate Publishing“, „Advertising/Advertorial“, „Corporate Culture“ in: Theorien/Praxis des PR-Managements.  Jan Lies (Hrsg.), Wiesbaden 2015
  • Articles about „Sportmagazines“, „Sportjournalism“ in:  Sportjournalismus. Horky, Thomas/Schauerte, Thorsten/Schwier, Jürgen/Deutscher Fachjournalistenverband (Hg.), Konstanz 2009; Hackforth, Josef (Hrsg.): Sportmedien & Mediensport. Wirkungen – Nutzung – Inhalte der Sportberichterstattung. Berlin 1988; Berufsfeld Sport, Haag, Herbert/Heinemann, Klaus (Hrsg.), Schorndorf 1986

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